To this day, there are still graphic rules that should not be broken.  For example, resizing a 100px wide web photo to fit a 2 foot wide printed space.  Talk about jagged edges.

We all have had the client that pushes for a photo that they only have a low res version of, and with enough kicking and screaming their once beautiful website or brochure now has an ugly pixelated image right smack dab in the middle of it all.

So how do we tackle this issue without breaking the golden blowup rule?  We BEND the rule a tad. (more…)

The other day I had a client inquire as to how to make a proper representation of a color that you can’t find in any color book.  We’ve all been there.  You’re getting your files ready to send to the press, and during pre-flight you remember that there is a Spot-UV or a Spot-Glitter area on the design.  You start to have a mini heart attack as to how to identify such a custom color so the printer cannot screw it up. (Oh, they will.)

In Adobe Illustrator there are only two color types.  Spot and Process.  Making a custom process color is easy, but you don’t want your printer cranking out 4 extra plates and charging you hundreds of dollars for one little mistake. (more…)

Once in a while, I’ll get that email.  You know the one, the one with the 50MB attachment.  Or I’ll get that phone call from a client as to why their massive emails keep bouncing back.  It’s no wonder attachment sizes have grown over the years.  With everyone and their mother packing a 15 Megapixel camera for daily use, it’s inevitable that email boxes get clogged daily worldwide.

So how do we solve this dilemma? (more…)