Ahhhh Adobe Flash.  A tasty beverage that provides eye candy to your website, but can be equally poisonous if you overdose.

Too often I see websites (and website templates) that are pure flash, with little or no html content.  Most of these sites have beautiful motion between ‘pages’ and look exactly the same on every web browser.  What’s not to love?  To the normal human, flash is great.  To the search engines, however, flash can be a real nightmare.

I’ve had some clients request a site created entirely in flash, only to come back months later and ask me to do Search Engine Optimization (SEO) on their site because it’s not getting enough hits.  It is at this exact time that I fear the most.  That is, the task of informing the client that their website is in no way search engine friendly.

This is where Designers and Developers go their separate ways. (more…)