It never fails.  Once in a while I have a client that paid top dollar to have another designer kick out their corporate identity package, only to find that the files were made in Photoshop.

Why is this bad?  Take that PSD (Photoshop Document) to a T-Shirt printer, or a Business card printer and you may find out the following.  Photoshop makes what designers call “Raster” files.  Raster files are pictures that are made up of many tiny dots (or pixels) that when seen from far away make up a picture.  Photography for example is “Raster”.

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